OWL RESEARCH — evidence-based analytics

Strategic Leadership & Business Building. Taras has repeatedly launched new ventures and entered markets. As Executive Director at ProBioTech and CEO at Holly Industrial, he managed full-cycle operations – from legal setup to processes. Example: he built a pharmaceutical subsidiary from zero clients to 2,500 in two years, boosting sales 5x in six months.

Commercial & Project Management. As Commercial Director at KNESS Group and Impulse SRPA, he oversaw end-to-end sales: market analysis, proposals, contract closing, and after-sales. He adapted strategies to shifting markets – vital in energy and engineering. Deep knowledge of cryogenic equipment, refining, and extraction tech enables high-level technical negotiations.

Legal & Administrative Support. A core strength is comprehensive project support in Ukraine. At Air Liquide, he managed customs clearance, subcontractor contracts, and government liaison – minimising regulatory risks and aligning global standards with local practice.

Crisis Management & Financial Discipline. Experience at industrial giants (JSC Illich, Azovstal) gave him a systematic approach to cost and supply management. His publications on cost control confirm his economic insight. He balances sales growth with receivables control under deferred payment terms.

International Profile. Fluent in English, Russian, and Ukrainian, with basic French. Dual education – Mechanical Engineer and Executive MBA (Heriot-Watt) – lets him speak fluently in technical, financial, and strategic language. Current psychology/sociology studies add HR and organisational skills.

Academic Foundation and Scientific Experience. Ms. Asya began her career at the Azov State Technical University, where she earned a degree in organizational management, and later a PhD in Economic Sciences at the Institute of Industrial Economics of the NAS of Ukraine. She has devoted over 15 years to teaching, progressing from assistant to associate professor in departments of enterprise economics, management, and marketing at leading Ukrainian universities.

Expertise in Modern Trends. Asya's scientific interests focus on the most relevant market areas: marketing management, consumer behavior analytics, internet marketing, and digitalization. She authors numerous publications on transforming strategies under new generations' influence, and consumer priorities in B2B and beauty-retail markets. Her work is based on deep analysis of customer satisfaction, critical for modern business.

Value for Your Company. Thanks to her unique profile, Asya ensures a strategic approach to marketing grounded not in intuition, but in scientifically substantiated data. She skillfully integrates the latest digital economy trends into practical business operations, allowing her to effectively adapt companies to modern market challenges. Her academic authority and continuous pursuit of cutting-edge research make her an indispensable partner in developing and implementing innovative marketing solutions.

Recognition and Publications. Her scientific works are regularly published in specialized Ukrainian and international journals, including monographs, confirming her high level of expertise and professional recognition. The company she represents gains access to the most relevant knowledge and proven methodologies, enabling confident progress in solving the most complex marketing tasks.