Go-to-Market

Go-to-Market strategy — your plan to capture the Ukrainian market

You have a product. You have studied the industry and the sector. Now the question is: “How exactly do we enter and start earning?” We develop a personalised entry strategy for your budget, team and product.

What the strategy includes

01Entry model choice

Analysis of 4 options (Partnership / Distribution / Own office / Franchise) with risk and timing calculations.

02Positioning & USP

Messaging that sets you apart from local “monsters”. Product adaptation to the Ukrainian consumer.

03First clients map

A ready list of potential B2B partners or segments for pilot sales.

04Financial model

A detailed entry budget, break-even calculation, ROI forecast for years 1, 2 and 3.

05100-day roadmap

A month-by-month action plan — from legal entity registration to signing the first contract.

How we work

Discovery

We collect your resources and budget.

Development & defence

Strategy development and defence in front of your team.

Handover & monitoring

Handover of the finished document + launching the monitoring subscription.

Ready to enter the market?

Request a commercial proposal or start with a short call — 15 minutes to understand the scope of work.

Request a commercial proposal Get a 15-minute consultation